1/31/2013 11:11:00 AM Wyoming Council considers national broadcast 'City of Distinction' marketing
BY DENISE MARTIN
Wyoming City Council members last week dimmed the lights and viewed some videotape provided by a marketers offering what they call “Communities of Distinction,” a production package that develops a couple-minute video profile, highlighting a certain town or county and which provides broadcast time slots.
Council viewed productions made for Crescent City CA and Kapuskasing Ontario.
The package costs $20,000.
Council member Linda Nanko-Yeager said the Wyoming EDA unanimously tabled the expense until more “due diligence” can be done. She said the Economic Development Authority members want to research actual broadcast time slots made available for other video pieces, and contact other communities who have contracted for the package for their satisfaction rating. She remarked that the canned intro to the “Communities of Distinction” pieces, done by sportscaster Terry Bradshaw, may impress some viewers but she doesn’t think he’s all that great.
Mayor Eric Peterson said at this point the proposal could be a nice marketing tool, and if Wyoming had something professionally done, it would help the city “stand out” in competing for new commerce and industry. Staff will look into details of the “Communities of Distinction” contract and have legal look over the contract while the EDA is asked to continue its analysis. Council agreed there’d be no action until the city has more information.
In other business: ~The “re-affirming resolution” supporting tax incentives/abatements for the Polaris R & D Center expansion was okayed 3-2. Council members Nanko-Yeager and Steve Zerwas opposed this and also did not support the original council action forwarding the incentives along to the state level, saying they are too generous and being extended too far into the future. Polaris JOBZ sales and property tax avoidance expire in the pay-2017 tax year, and a new tax abatement has been okayed at about $292,000 over a maximum of five years starting after JOBZ expires. The subsidy is “captured” tax payments redirected back to the company, and is contingent on Polaris creating 115 new jobs.
~ There was consensus at an earlier meeting on purchasing a piece of heavy equipment. Last week council officially adopted 5-0 a resolution awarding sale of debt to buy a Caterpillar 924K. The general obligation equipment certificates are being sold to Ziegler Inc. at an interest rate of 2.95 percent. The city gets $106,135 to purchase the unit to be paid back in four years that’ll run about $30,000 annually in total.
~ Council also unanimously appointed Claire Luger to a vacancy on the city park board.
~ City Engineer Mark Erichson said he’d be happy to initiate a conversation with MnDOT on how to provide some measures at 250th and #61, near Maranatha Church for traffic flow. One fatality and another serious crash have happened there in recent weeks and citizen Jerry Owens asked council during public comment if anything is in the works. There’s potential for a third lane on #61 (by-pass lane), or new church driveway access, and other measures, council was told; but Erichson added that he didn’t see the site as a priority for the state at this time.
~ Erichson is also going to have a report on the condition of a sewer line that was televised (mini-camera inserted). The Greenway Avenue sanitary sewer service capacity is planned to be up-sized, and an open house for affected property owners is also coming soon.
~ Council canceled a work session for February 19 and set it for Feb. 5, to start at 5:30 p.m. (up to regular council session start at 7.) The work session is to review dog licensing/fees and to talk a little about a leadership facilitator for the newly-merged public safety police and fire operations.